8790144 - Digital Marketing Bootcamp
Course Description
Marketing jobs are growing 112% faster than the U.S. national average job growth, let us help you start. Learn marketing theory, critical thinking skills, and gain practical experience to become a competitive applicant in an ever-growing job market.
The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry. Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn.
Our program provides a fast-paced, detailed curriculum with a full-breadth of digital marketing knowledge in order to be a competitive applicant in an ever-growing job market.
Course Outline
Learner Outcomes
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Branding
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Market Research
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Digital Advertising
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Competitor Analysis
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Organic and Paid Media
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Google Analytics
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SEO
Notes
About the Classes - Part Time. Flexible. Fully Online
Students meet virtually for class once a week for one and a half hours. In addition to the virtual weekly class meeting, students meet once a week for a remote, 30-minute one-on-one with a mentor.
The academic week starts 3 days before class; at that time students review curriculum and start working on the week's assignments. When we meet for class, the instructor answers student questions, asks questions to ensure understanding of concepts, and then assigns and assists with hands-on projects for the students to complete in class.
For example, if class is on Thursday, students get their curriculum and assignments on Monday and should go through the curriculum and start working on the assignments before class on Thursday. This way students are already familiar with the concepts before coming to class.